The CTE China Toy Expo is fully prepared and set to make a strong impact, boldly unlocking the 2017 toy market.
We all cherish the sense of ritual, because it helps ignite our passion for life and encourages us to embrace and savor happiness. That’s precisely why, whenever a festival arrives, we instinctively celebrate and take time to reflect—especially at the start of the New Year, when both nations and individuals alike look back on their journeys so far while eagerly looking forward to what lies ahead. The China Toy Expo is no exception; as 2017 kicked off, while proudly recalling the impressive achievements of past years, the show also unveiled entirely new ways to engage and inspire visitors.

Siyuan aims to reach far into the future. The China International Toy & Educational Equipment Exhibition (commonly known as CTE China Toy Expo) was launched in 2002 and has since grown into a remarkable 16-year journey. As a comprehensive trade platform for the toy and early childhood education industries, the China Toy Expo has solidified its position as Asia’s leading event after 16 years of development. Today, it proudly brings together brands from over 20 countries and regions worldwide, making it the go-to destination for exhibitors and buyers alike to stay ahead of the latest trends and innovations shaping the global toy industry.

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High-end brands and a comprehensive range of product categories took center stage, making the 2017 China Toy Expo stand out in a unique way. The exhibition featured everything from toys and early childhood education products to model and mechanical items. Notably, the toy and early learning categories went beyond traditional notions of play, incorporating educational tools and modular recreational equipment—ushering in the cutting-edge approach of "learning through play." As a result, the China Toy Expo truly earned its reputation as both an educational equipment show and an early childhood education expo.
Strength builds a great platform. China Toy Expo’s unrivaled industry influence perfectly complements its position as a platform that commands an "overwhelmingly dominant" presence in the market. Yet, the resilience of any platform—not just in terms of hosting high-quality brands—largely depends on government support. Without this crucial backing and the right policy framework to pave the way, even the most promising platforms cannot sustain long-term success. The Expo’s impressive growth trajectory is undeniably fueled by the unwavering support from local government associations across China’s major toy-producing regions. Each year, domestic governments and industry groups—from Dongguan, Shenzhen, Chenghai, Yunhe, Yongjia, Baoying, Jinjiang, Linyi, to Huangyan—have wholeheartedly recognized the Expo’s achievements and influence, actively encouraging leading enterprises to participate. Notably, over 100 of China’s top-tier companies choose exclusively to showcase their products at the China Toy Expo, further solidifying its status as the premier event in the global toy industry. With elite brands and robust government backing joining forces, the Expo is poised to unlock new opportunities in the 2017 toy market.

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In 2017, the China Toy Expo strived to broaden its international outlook and align itself with global standards. Thanks to this commitment, the expo successfully attracted participation from world-renowned, internationally acclaimed toy brands such as LEGO, Mattel, and Hasbro. Its strong international positioning has also ensured the presence of high-end distributors.
A fresh start, with hopes for the future—CTE China Toy Expo is already fully prepared and poised to launch from an even higher vantage point, set to unlock the 2017 toy market. With its exceptional platform, broadened perspectives, and ambitious vision, CTE China Toy Expo is definitely one to watch!